Luminous word is a kind of publicity method that has risen in recent years, mainly LED luminous word, because of its beautiful day, beautiful night, energy saving and durable advantages, making it come out with the trend of rapid popularity. LED luminous words are divided into monochrome, seven-color and full-color luminous words according to color. The monochrome luminous word is composed of a well-perforated word shell and a monochrome leakage lamp, and the monochrome luminous word is the original luminous word. The colorful luminous word is developed on the basis of the monochrome luminous word, and the structure is composed of three structures: the word shell with a good hole, the colorful external leakage lamp and the colorful controller, and the colorful gradient can be achieved after the light is played. The appearance of full-color luminous words is a sign of the maturity of luminous words, composed of well-drilled word shells, full-color leakage lights and full-color controllers, the use of professional software to produce program files into the SD card, SD card into the full-color controller, after the light can play FLASH animation and character animation, the effect grade is extremely high. At present, most of the characters used in the market are full-color luminous characters.

        Luminous word as a new way of publicity, compared with the past advertising in the media, luminous word publicity cost is lower, and also has a good performance in the effect of publicity, so many business stores have in their own storefront installation LED luminous word, which is hot in Wenzhou luminous word. In addition, LED light-emitting characters use LED as a green power source, which can save a lot of electricity to the country and users every year, and has good social and economic benefits.

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